Abstract:Under the background of new economic development stage, taking Weicheng economic development zone in Shandong province as the research object, by using GIS and multifactor comprehensive evaluation method, by constructing evaluation index system, Level of intensive land use in Weicheng economic development zone has been evaluated comprehensively. It is showed that the overall level of land intensive use in Weicheng economic development zone is relatively high, but the layout of land use structure is unreasonable, especially the issue of industrial land use rate is prominent. Based on the quantitative results and actual situation, through scientific planning of land use in Weicheng economic development zone, industrial layout should be optimized, industrial development space should be expandied, industrial transformation should be and guided and upgraded, and the level of marketoriented allocation of industrial land based on the quantitative results and actual situation can be achieved.