Abstract:The coastal zone area is a region of rapid economic and social development. It also faces the pressure to protect the ecological environment. As a carrier of economic and ecological development, the coastal zone land faces the conflict between balancing the economy and protecting the ecology. As a typical coastal zone city, Weihai city is also facing the pressure of economic development and ecological protection. It is found that the evaluation by the equivalent factor method on the overall level of land ecosystem service value in Weihai is low and the ecological sustainability of the land is weak, with only 15.3% of land ecosystem service value in the middle to high range. Based on the evaluation results, combining with present condition of land ecology in Weihai city, countermeasures and suggestions for land management and protection are proposed from mountainous land ecological, watershed land ecological and coastal land ecological. It will provide some references for carrying out targeted land remediation.