Abstract:In some areas, rural governance led by the government and with resources input is often lack of internal motive force. The income of the villages has been increased weakly. Based on the analysis of theoretical origin of rural endogenous development, starting from the localization of social mobilization, relying on local sustainable resources, playing to the dominant position of farmers, the endogenous driving force of rural development is excavated, theoretical framework of endogenous rural development is constructed, and four key elements of endogenous development have been summarized, they are community organization, local resources and culture, villagers' participation, and benefit distribution mechanism. Combining with the development of daicun community in Linyi city, empirical research on the theoretical framework and dynamic mechanism of rural endogenous development has been made.