Abstract:The coupling and coordinated development of new urbanization and rural revitalization is not only an important starting point to promote the high quality of China's economy to a new level, but also an important support to promote urban and rural integration in the new era. In this paper, the coupling and coordination characteristics of new urbanization and rural revitalization in Shandong province through entropy weight method and coupling and coordination model. It is found that the coupling and coordination between new urbanization and rural revitalization in Shandong province is generally unbalanced, and there is a large gap in comprehensive evaluation results of various cities. The coupling degree of new urbanization and rural revitalization in Shandong province is significantly different in some regions. It is mainly in high level coupling, and distributed in an “工” shape. The spatial part of the coordination degree between new urbanization and Rural Revitalization in Shandong province is "high in the east and low in the west", and focus on low level coordination. Some countermeasures and suggestions have been put forward to promote the coupling and coordinated development of new urbanization and rural revitalization in Shandong province.