Abstract:Standard land price is the basis to strengthen land price management and guide the healthy development of city land market. It reflects the trend of city land price level, and occupies the foundational role in land price system. In this paper, achievements of standard land price in urban areas of Rizhao city in 2010, 2013 have been compared and stuided, internal structure ratio of standard land price has been calculated, dynamic change characteristics of land price has been analyzed, and the rationality of a new round updated standard land price in 2013 has been determined. It will play a better role in practical application.