Abstract:The total area of Heze city is 161.6421km2, among them, land area of no capacity, reasonable, low use is 95.14km2, and the utilization rate is 58.85%. Accompanying with the accelerated process of industrialization and urbanization, the rural population quickly transferred to the city, and the downtown population is increasing. On the basis of clearing present condition of land use structure, land use strength and unused land, potentiality of land use have been analyzed. Some counermeasures are put forward to enhance macrocontrol of land use, perfect the mechanism of intensive land use, optimize the layout of central city land, increase the intensity of investment of fixed assets, fully explore the urban land use, explore the potentiality of land use, and realize the optimal use of land resources.