Abstract:Management innovation is of great significance for strengthening and improving the management of land and resources. In this paper, from the aspect of innovate adiministration management, practices on carrying out management system certification and the creation of the agency brand systematically in Kenli Bureau of Land and Resources are summarzied and analyzed. Some countermeasures, such as updating the management concept, introducing advanced management methods, and continuously improving work efficiency and service quality are put forward in order to realize sustainable and healthy development of land and resources management.