Abstract:Commercial land and industrial land are all transferred by using bidding, auction and listing. It is useful for optimizing allocation of land resources, and achieving the maximization of the value of land resources to meet the demand for local economic development in Zichuan district of Zibo city. There are still some problems in land bidding auction and listing in Zichuan district, such as the management is not strict, and the order is confusion. Thus, some countermeasures are carried out to solute these problems and have achieved obvious effects.